The Ultimate Cheat Sheet for Mastering LinkedIn (Part 1)

The Ultimate Cheat Sheet for Mastering LinkedIn (Part 1)

With more than 100 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. Are you using it to its fullest potential? While Facebook, Twitter, and now Google+ have been generating the most buzz lately in the social media world,A LinkedIn is a powerful platform that often gets underutilized or put on the back burner.

The truth is, LinkedIn can be extremely useful — especially when you’re aware of all the little hidden tricks that don’t get nearly enough exposure as they deserve. To help youA master LinkedIn, below is our ultimate list of 21 awesome tricks you’ve likely overlooked.

21 Hidden LinkedIn Tricks

1. Claim your vanity URL.A Make your profile look more professional and easier to share by claiming your LinkedIn vanity URL. Instead of a URL with a million confusing numbers at the end, it will look nice and clean like this: http://www.linkedin.com/in/dawnkrovicka. Do so by goingA hereA and clicking “customize your public profile URL” down on the right-hand side.

2. Make your blog/website links sexier.A Instead of using the default “My Website”-type anchor text links in your LinkedIn profile, you can change the anchor text to make those links more appealing to people who view your profile. So if you want to increase clicks on the website links you can display on your profile, change the link’s anchor text to something more attention-grabbing than the standard options LinkedIn provides. For example, if you want to include a link to your blog, rather than choosing LinkedIn’s standard “Blog” anchor text, customize it to include keywords that indicate what your blog is about, like “Internet Marketing Blog.” Each profile can display up to 3 website links like this, and they can be customized by editing your profile, clicking edit on your website links, and selecting “Other” in the drop-down menu to customize the anchor text.

3. Search engine optimize your profile.A You can also optimize your profile to get found by people searching LinkedIn for key terms with which you want to be associated. Add these keywords to various sections of your profile such as your headline or summary.

4. Take advantage of “Saved Searches.”A LinkedIn allows users to create up to 3 saved searches. After conducting a search, clicking the “Save This Search” option allows you to save a search and easily run it again later. You can also choose to receive weekly or monthly reminders via email once new members in the network match your saved search criteria. Just click on the “Saved Searches” tab on the Advanced Search options page and select one of your saved searches to run again.

5. Track company buzz.Company BuzzA is a helpful application that allows you to track what people are saying about your company and related topics on Twitter. Just install the application and customize your topics to view tweets, trends, and top keywords.

6. Use applications.A Speaking of Company Buzz, have you looked through the other applications available to you on LinkedIn? Browse theA Application Directory, and consider adding the SlideShare application or linking your blog to showcase your presentations and blog articles on your profile. The Events application is also a great way to see what events your connections are attending and find other popular industry events to attend.

7. Use OpenLink to send messages to people to whom you’re not connected.A LinkedIn only allows you to send messages to people with which you share a first degree connection, but did you know some people let you send them messages anyway, even if you’re not connected? The ability to be part of the OpenLink network is only available to premium account holders, but it allows them to be available for messaging by any other LinkedIn member if they choose to be.A OpenLink membersA will appear with an icon that looks like a small ring of dots next to their name in search results and on their profile.

8. Check in on “Network Updates.”A Found on your LinkedIn homepage, Network Updates are kind of like your Facebook news feed. Check these periodically for a quick snapshot of what your connections are up to and sharing.

9. Be identifiable. Find out who’s checking out your profile by allowing others to see who you are if you view theirs. When you click the information under “Who’s Viewed My Profile” on your profile page, you’ll be able to view users who have looked at your profile, stats on your profile’s number of views, and its appearances in search recently. To change this, go into your settings and click “See what others see when you’ve viewed their profile.”

10. Export connections. Want to transfer your LinkedIn connections to another contact management system? LinkedIn enables you to easily export your connections. Just click on “Contacts,” “My Connections,” and then scroll down and click “Export Connections.” You have the option of either exporting as a .CSV or .VCF file.

 

As always, you can count on EresumeX as you free job portal.

~Dawn Krovicka