The Ultimate Cheat Sheet for Mastering LinkedIn (Part 2)

The Ultimate Cheat Sheet for Mastering LinkedIn (Part 2)

With more than 100 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. Are you using it to its fullest potential? While Facebook, Twitter, and now Google+ have been generating the most buzz lately in the social media world,A LinkedIn is a powerful platform that often gets underutilized or put on the back burner.

The truth is, LinkedIn can be extremely useful — especially when you’re aware of all the little hidden tricks that don’t get nearly enough exposure as they deserve. To help youA master LinkedIn, below is our ultimate list of 21 awesome tricks you’ve likely overlooked.

11. Easily find email contacts on LinkedIn. Speaking of connections, theA LinkedIn Companion for FirefoxA is a great plugin that helps you identify the LinkedIn profiles of people who are emailing you. It also enables you to easily access other LinkedIn features via your browser.

12. Leverage the power of LinkedIn Groups. Did you know that if you’re a member of the same group as another user, you can bypass the need to be a first degree connection in order to message them? In addition, group members are also able to view the profiles of other members of the same group without being connected. Join more groups to enable more messaging and profile viewership capabilities.

13. Take advantage of advanced search options.A LinkedIn’s Advanced Search feature provides a much richer search experience. For example, say you want to find out if you’re connected to anyone that works at a specific company. Type the company name in the company field in Advanced Search, then sort the results by “Relationship” to see if you have any first or second degree connections to any employees.

14. Link your Twitter account to LinkedIn. Share your LinkedIn status updates on Twitter, and vice versa. If you’re not alreadyA connectedA with EresumeX on Twitter, just clickA hereA and follow.

15. Quickly turn your LinkedIn profile into a resume.A LinkedIn enables you to turn your profile into a resume-friendly format in seconds with itsA Resume Builder tool. Just choose a resume template, edit it, and export it as a PDF that you can print, email, and share. Then post your resume toA EresumeX.

16. Add a video to your Company Page.A Make your business’ Company Page more interactive by adding video. To do so, visit your Company Page as a page admin, click your Products tab and, under the “Admin Tools” drop-down menu, click “Add a product or service.” This enables you to create a new entry that features your video (or you can add a video to any existing product/service pages you’ve set up previously). Currently, LinkedIn only supports videos that have been uploaded to YouTube.

17. Rearrange your profile. LinkedIn enables users to reorder the sections of their profile in any way they prefer. When in edit mode on your profile, simply hover your mouse over the title of each section. Your mouse will turn into a four-arrowed icon, at which point you can click then drag and drop to another position on your profile.

18. Extend the life of your questions. After a period of time, the opportunity closes for users to answer questions that are posed in the Answers feature of LinkedIn. To extend the life of the questions you ask and enable more time for users to provide answers, click on the “My Q&A” tab withinAnswers, click on the question you’d like to revive, and click “re-open this question to answers,” which will open it up again for 7 more days.

19. Share questions or your answers to others’ questions.A Besides the ability toA askA questions, LinkedIn Answers also offers a great opportunity for users to share their expertise and thought leadership as well as link to content they’ve created that helps to answer others’ questions. Have you provided a helpful answer to another’s question lately? When you’re on the question’s page, click “Share This” beneath the question. You then have the option to share the question via LinkedIn message with up to 200 of your connections, bookmark it on Delicious, or grab the permalink to share in other ways.

20. Use LinkedIn Today to keep track of industry news.A LinkedIn Today is an awesome feature that provides you with the most popular stories that are shared on LinkedIn. Use it to stay on top of news occurring about marketing, the internet, computer software, etc. You can alsoA sign up for email summary notificationsA of LinkedIn Today news.

21. Post Company Status Updates:A LinkedIn recently launched the capability for Company Pages to post status updates to their company followers (much like Facebook business pages can publish Facebook status updates). Start promoting your company’s presence on LinkedIn today to generate more followers, then start using the channel to share your content and messages.

Want to take advantage of some even more LinkedIn features and capabilities? Think about upgrading to a pro account for even more LinkedIn awesomeness.

As always, you can count on EresumeX as your free job portal.

~Dawn Krovicka