First, find a hook — something that creates a personal tie between you and the employer — in every job you apply to and include it in the cover letter. Mention an article you just read that highlighted the company or quoted one of the company’s executives; tie in your expertise with a project the company has worked on; or reach out to your network to see if you know anyone who is currently employed and ask if you might reference them.

Second, I would include bullets for easier readability. This will make your credentials jump off the page to a hiring manager who’s scanning your cover letter.

Third, instead of writing, “I am seeking a position with a motivational company that will allow me the freedom to assist in growing and expanding their customer base in Customer Support and Sales,” be specific about the position you are applying to and summarize briefly why you are the best candidate for that role.

Finally, shorten the cover letter. You probably don’t even need the second paragraph but instead just a closing sentence. If you are looking to bridge your expertise into a new industry, which should come in the first or second sentence but only if the position calls for that.

Keep tweaking your cover letter (and possibly yourA resume) until you find the right “formula” for you. If you take an extra half hour to customize your cover letter every time you apply to a job, it could make all the difference. Good luck in your search.